Join us at Arthshila Ahmedabad for the panel discussion ‘Designing the Middle-Class Moodboard’ with Rose Marie Savio (Colour Consultant and Founder, Fishtree Films and Design) and Preeti Singh (Former Country Editor, Houzz and Founding Editor, Home & Design TRENDS), moderated by Deepika Srivastava.

Date: 29 June 2025 | Sunday
Time: 6.30 pm onwards

Designing the Middle-Class Moodboard brings together experts in colour and design storytelling to explore the aesthetic, cultural, and emotional forces that have shaped middle-class homes in post-liberalised India. Advertising, media, and lifestyle publishing played a significant role in defining aspirations during this period. This discussion aims to unpack how editorial and branding strategies contributed to the making of the contemporary Indian home.

Preeti Singh is a senior editor and a content advisor who has been in leadership positions for media houses for over 20 years. She has been the Brand Director for INDIA DESIGN ID. She curated the ID Symposium. Singh was also the Country Editor for Houzz, an American design platform. Prior to that, she was the founding editor of Times of India’s two publications – Home & Design TRENDS & BBC Knowledge.

A colour enthusiast and lifelong textile student, Rose Marie Savio has over 12 years of experience in the colour and paint industry, alongside work in the fashion, craft, and corporate sectors. She co-founded Fishtree Films & Design, a CMFT-driven film and design studio in Mumbai. Her work spans R&D, colour and material exploration, product and decor publication design, workshops, and textile innovation.

Deepika Srivastava is a design historian whose creative practice lies at the intersection of curation and academia. She has taught as visiting faculty at NID Ahmedabad, BITS Design School, and currently serves as a Trustee of the Design History Society.

Venue: Arthshila Ahmedabad
2-G, Opposite Ahmedabad Management Association, Panjrapol, Ambawadi – 380015.