The last century belonged to cinema, but only recently has film studies seriously examined the public’s deep attachment to it. This inquiry has revealed a vast people’s archive of popular cinema that always existed but became clearly visible with the rise of the internet. Cinemchi communities, through sustained collective labour, have preserved films, paper materials, and songs across digital platforms, often in the absence of state support. As a result, many films once considered lost can now be accessed again. These circulating remnants show how cinema travels beyond the theatre, surviving through multiple media such as print, sound, and memory.